MAINSTREAM TV NETWORKS VS OTT SERVICES: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ADAPTATION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via satellite. In contrast, OTT platforms operate on ad-supported systems, with Netflix, major competitors, and niche players serving as leading platforms. As digital engagement shift, rivalry between broadcast stations and online content